The Impact Of Promoting Kindness

The Impact Of Promoting Kindness

Our message of Peace, Love & Vines encourages kindness and sharing. We incorporate this philosophy in our everyday lives as well as in our Red Vines brand. As members of our community, we are active volunteers for a variety of causes. As candy makers, we find opportunities to share positivity along with our delicious treats. One way we try to spread joy on a daily basis is by printing encouraging messages inside every tray of Red Vines licorice twists. These inspiring notes were actually submitted by Red Vines fans. Our goal is to surprise and delight each customer with these positive thoughts as they finish their licorice.

We recently heard from someone who was moved by that little message of support and kindness. They were moved enough that they felt compelled to let us know how much it meant to them. They did not throw the empty tray away… instead, they kept it as encouragement to help them through their day. The inspirational quote they discovered in their Red Vines tray and their note to us are below:

Red Vines tray message Message from customer

Needless to say, we were incredibly touched by their note. Our hearts swelled to learn that our simple effort to spread a tiny bit of joy actually impacted someone who needed extra positivity in their life. We hope they realize that they’ve made a positive impact in the world by spreading kindness and joy to us.

The wonderful note we received coincided with a new social media program that we’ve recently implemented: Motivation Monday. We often see negativity online and wanted to insert a little caring and love on Facebook. Look for one of our inspirational messages each week… or post your own. Random Acts of Kindness truly can make a difference.



We’re Celebrating Football Season

We’re Celebrating Football Season

While we didn’t run an ad during the big game, we had fun sharing our football inspired Red Vines candy animation with our friends on social media. Our graphic design team always enjoys the opportunity to be a little playful. They originally planned a more elaborate scene, in which opposing licorice “players” faced off against each other, with helmets the colors of the actual teams playing in the game. When our designers finally found out who the lucky teams were, it turned out that both teams were… red. Needless to say, the original concept was scrapped and the video below was born.

This isn’t the first time Red Vines licorice has had fun at a football game. While Red Vines jars are obviously the perfect accessory for any game, we happened to run across some old videos of people doing the “Red Vines Shuffle” from when we visited Pac-12 Football tailgate parties a few years ago. These gems are definitely worth a watch:

A Fun Candy Find Hidden Away for  50 Years

A Fun Candy Find Hidden Away for 50 Years

LIC-RIS-ETS Licorice Bits boxYou never know what you’ll find when you decide to remodel.

A construction company was renovating a building in Tacoma, Washington and found an old box of LIC-RIS-ETS inside of a wall. The construction company staff reached out to us to share their story and ask about the product. American Licorice Company started producing LIC-RIS-ETS during WWII and stopped making that particular type of licorice in the mid 70’s, so the box had been preserved in that wall for a very long time. (No, there wasn’t any candy inside.)

The construction company sent us the box they discovered… and we sent them a year supply of Red Vines as a thank you.

American Licorice Company has a surprisingly long history, beginning in 1914 in Chicago. Through much of our early history, though, we only made black licorice. Our iconic red licorice twists didn’t come along until the 1950’s. Now our Red Vines candy dwarfs our black licorice offerings, of course.